Heath

Heath is a proposed Inn and Lounge located in the Great Smoky Mountains in Tennessee. I designed the brand from the ground up, conducting extensive market research and creating a range of print and digital assets. The brand is contemplative, contemporary, and encourages visitors to take respite in the quiet Sevier County hills. While the typography and palette is modern, the brand incorporates textures and shapes of the surrounding landscape while nodding to Appalachian craft traditions.