Cultivate Counseling Collective is a female-led partnership of mental health therapists in Philadelphia, PA. The practice is dedicated to creating open, inclusive spaces that allow for deep understanding and knowing. The wordmark and logo are made up of soft, curved forms to reflect the brand’s focus on creating a welcoming and supportive space. All brand elements also highlight symmetry, negative space, and bottom-weighted lockups to emphasize the practice’s focus on organization and groundedness.